All posts by Ashley Champagne

Marketing the humanities to the worker bee and more: a 2016 submission to the 2016 4Humanities Student Contest

How would you market the humanities? How would you change your marketing method for the worker bee who is tired and frustrated versus the shy red panda who isn’t quite integrated into the social fabric of society?

Professor Odekhiren Amaize at the American University in Dubai charged his students with the task of branding the humanities as espoused by Douglas B. Holt in How Brands Become Icons –Principles of Cultural Branding (2004) and asked them to identify methods of reaching different publics across multiple time periods in Franz Kafka’s The Metamorphosis (1915).

Printable “The Humanities Matter!” Infographic

In 2013, the University College London (UCL) Centre for Digital Humanities–in collaboration with 4Humanities–created an award-winning The Humanities Matter! infographic with statistics and arguments for the humanities in high-impact visual form. Instead of worn out sayings and factually ungrounded criticisms, The Humanities Matter! draws on published statistics and a crowdsourced poll to give a shout out to the humanities in sections on “What the Humanities Do,” “But the Evidence Shows,” and “Culture is Important.”

…and then our pile of professionally printed banners ran out.

So we created a printable, 8.5×11 version of the banner due to popular request.