About

4Humanities Logo About 4Humanities is an advocacy initiative for the humanities focused on placing the value of the humanities before the public. We draw in particular on the expertise of the international digital humanities community. Digital methods now play a key role in showing why the humanities must be part of any vision of a future society. Advocacy viewpoints, projects, and research by 4Humanities and its local chapters use today’s means to shout out for the humanities. (More on our mission…)

Marketing the humanities to the worker bee and more: a 2016 submission to the 2016 4Humanities Student Contest

How would you market the humanities? How would you change your marketing method for the worker bee who is tired and frustrated versus the shy red panda who isn’t quite integrated into the social fabric of society?

Professor Odekhiren Amaize at the American University in Dubai charged her students with the task of branding the humanities as espoused by Douglas B. Holt in How Brands Become Icons –Principles of Cultural Branding (2004) and asked them to identify methods of reaching different publics across multiple time periods in Franz Kafka’s The Metamorphosis (1915).