Marketing the humanities to the worker bee and more: a 2016 submission to the 2016 4Humanities Student Contest

How would you market the humanities? How would you change your marketing method for the worker bee who is tired and frustrated versus the shy red panda who isn’t quite integrated into the social fabric of society?

Professor Odekhiren Amaize at the American University in Dubai charged his students with the task of branding the humanities as espoused by Douglas B. Holt in How Brands Become Icons –Principles of Cultural Branding (2004) and asked them to identify methods of reaching different publics across multiple time periods in Franz Kafka’s The Metamorphosis (1915).